TikTok is looking to implement automatic labeling for AI-generated content in response to growing concerns about the potential misuse.
AI-generated content from Google, OpenAI, Microsoft, Adobe, and Midjourney will soon be identified and labeled on TikTok.
Reuters reports that this move comes amid fears that AI-generated content could be exploited to interfere with elections, particularly in the United States.
TikTok Rolls Out Automatic Labeling of AI-Generated Content
(Photo : Mario Tama/Getty Images)
CULVER CITY, CALIFORNIA - MARCH 12: The TikTok logo is displayed at TikTok offices on March 12, 2024 in Culver City, California.
According to a recent blog post, TikTok intends to use a digital watermark called Content Credentials to label images and videos uploaded to its platform that have been generated using AI.
Adam Presser, head of operations and trust and safety at TikTok, stressed the importance of transparency. "We also have policies that prohibit realistic AI that is not labeled, so if realistic AI appears on the platform, then we will remove it as violating our community guidelines," Presser told the press.
The company already labels content generated within its app and is now extending this practice to include content generated outside the platform. By partnering with the Coalition for Content Provenance and Authenticity (C2PA), TikTok aims to provide users with clearer context about the origin of AI-generated content.
(Photo : SEBASTIEN BOZON/AFP via Getty Images) This illustration photograph taken on October 30, 2023, shows the logo of TikTok, a short-form video hosting service owned by ByteDance, on a smartphone in Mulhouse, eastern France.
TikTok Partners with Industry Leaders to Promote Responsible Content Creation
The Content Credentials technology, spearheaded by C2PA, has gained traction among tech industry leaders. TikTok's adoption of this technology aligns with similar initiatives by other major platforms, including YouTube and Meta.
Through Content Credentials, both the maker of the AI tool used to generate content and the platform distributing the content must agree to use the industry standard for effective labeling.
TikTok has recently joined the Adobe-led Content Authenticity Initiative (CAI), becoming the first video-sharing platform to implement Content Credentials.
In addition to labeling AI-generated content, TikTok is launching media literacy resources to help users navigate misinformation online. Developed with guidance from experts such as Mediawise and WITNESS, these resources aim to educate users about AIGC labeling and empower them to think critically about the content they encounter on the platform.
Mediawise, a program of the Poynter Institute, will release 12 media literacy videos throughout the year to enhance users' understanding of AI-generated content labeling.
Despite these proactive measures, TikTok remains vigilant against the potential misuse of AI-generated content. The company's policies firmly prohibit harmfully misleading AI-generated content, whether labeled or not.
TikTok has also signed an industry pact to combat the use of deceptive AI in elections and continues to invest in proactive detection models to identify and remove harmful content from its platform.
